Communication Strategy
In today’s multi- channel communication environment, it is easy to lose sight of which is the optimum way for your company/ organization to communicate with its relevant audiences. Our team is comprised of experienced, forward thinking and problem solving professionals eager to share their passion for communication with the client and put their expertise and skills to work! We perform an assessment of each client’s strengths and weaknesses and we design, implement and deliver a holistic communication strategy, customized on individual needs and preferences. More specifically we provide:
- Strategic Planning Consulting Services
- Planning & Implementation of Communication Action Plans
- Public Opinion Research Consulting Services
Corporate Communication
Corporate communication is dedicated to the dissemination of information to key stakeholders, both internal and external. Your core communication strategy will affect and shape the perception of your targeted audiences and can help you navigate through the complex global or local corporate environment. Our team is here to gather valuable data and insights on your industry, analyze it and produce a corporate communication scheme that will accurately and effectively serve goals set. More specifically we provide:
- Suitable content for press releases, industry/ company related articles, advertorials, columns, presentations, interviews, all within the scope of the designated corporate communication plan
- Publicity reporting
- Handling of company’s sponsorships, trade exhibitions and other participations etc.
Corporate Social Responsibility
Corporate Social Responsibility now plays a decisive part in a company’s profile, and is, in most cases, integrated in its business model. With carefully thought-out CSR a company can be promoted in the consciousness of individuals, local societies, and specific target groups, thus adding value to corporate brand equity. Our experienced team is here to either help your company carry out an already existing CSR plan or work with you to create one that will best suit your ideals and goals. More specifically we provide:
- Plans for targeted actions like events, marathons, environmental initiatives etc that aim at specific needs
- Design and implementation of more holistic CSR plans that aim at showing the company’s respect to its manpower and the workplace, its commitment to local societies, its environmental consciousness and an its overall ethical practices.
Media Relations
Today’s media environment can prove tricky to handle. Our team of media relation specialists has long standing personal relationships with esteemed editors, influential journalists, trending bloggers and other influencers of the media world. You will tell us what your message is, and we will decide which media channels are best suited for it to be heard in a clear and persuasive way, by reaching the preferred target audience. We work with offline and online media, producing great value to your messages and stories that reflect on your company’s/ organization’s image and reputation. More specifically we provide:
- Press office
- Spokesperson duties (speak on behalf of the client)
- Creation of media lists that are customized for every client’s needs
- Choice of best media channels for results optimization
- Detection of those influencers that will bring added value to the dissemination of your message
- Extensive day-to-day or weekly media reporting on selected issues that are worth keeping an eye on
- Media Training (clients for interviews)
Public Affairs / Lobbying
An experienced Public Affairs team will provide you with the ability to shape public opinion, identify and influence key decision makers and important stakeholders, help you correctly advocate on behalf of your issues. In short, our team of experts can help you build relations with the general public, with influencers of the public sphere, with organizations and institutions of both the private and the public sector. We offer you our know-how and our expertise in order to achieve your desired goals.
Crisis Management
Your company’s profile and reputation is built over time with effort and consistency. Many times a crisis that occurs can damage all the hard work done and sometimes a company’s reputation may never recover. This is why early detection and assessment of a crisis situation is extremely crucial in averting bad outcomes. Our communication team, with long experience in crisis management can help you do exactly that. We discover the facts, define context and circumstances, define the gravity of the situation and design and implement the right communication strategy in order to handle and extinguish the crisis on your behalf. We communicate with all important stakeholders in the crisis situation, we respond to all concerns and work quickly and efficiently across all traditional and digital media channels.
Digital PR & Social Media
In today’s world no company should underestimate the power of digital communication and what social media has to offer as added value to a company/organization/product. Through various digital channels you can enhance your company/ brand identity, build and sustain a community and mobilize it at will, perform digital PR, ensure that your message reaches the appropriate target group, perform digital marketing campaigns (either for brand awareness or direct sales increase) etc. Our digital team experts will combine your company’s needs, goals and special characteristics and will suggest and implement the appropriate “digital media mix” in order to achieve goals set. Always KPI oriented and results driven, constantly reporting on progress made, our team will ensure that your digital presence will be curated appropriately and successfully. More specifically we provide:
- Lead online conversation on behalf of clients / e-PR
- Create and implement digital media strategy – using appropriate “digital media mix”
- Create and implement targeted advertising campaigns
- Community management & identification of potential brand ambassadors/ spokespersons
- Social Media “listening” – help prevent or early detect crises
- Create and run website
Event Planning / Management
Our events team has experience in organizing multiple types of events that cover a company’s/ organization’s every need. We can help you design, manage and successfully carry out, anything from a small event such as a press conference, to new launches, to sponsorships and to demanding corporate conferences. More specifically we provide:
- Planning, management, implementation and follow up for all types of events
- PR, promo planning (print and digital material) and budgeting of the event
Copywriting & Editing
Our experienced copywriters will create for you content that is targeted, engaging, precise and to the point, always having in mind your corporate identity and the appropriate language used in each industry. Also, if you’re not entirely sure about a document, text, article etc that was written within your company, we can provide editing solutions to ensure that the final document is in top form. More specifically we provide:
- Copywriting services for press releases, articles, speeches, presentations and web copy
- Editing services